Crafting brands that are bold, meaningful, and full of character.

Good Nugget Studio is a Chicago-based independent design studio for founders and organizations rooted in art, culture, community, and care.

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Recent Projects

Rotating image gif of Off the Dribble repeated in a pattern, one image of the street style merch, one image of the sweater featuring have a hoopy day text, and one image of the off the dribble monogram.

Off the Dribble Brand Identity

Inside a coffee shop with white brick walls, hanging pendant lights, shelves with coffee supplies, a coffee machine, and a large blue circular logo in the foreground that reads 'Bagel Coffee Bagel Coffee' with a graphic of a smiley face and two hands holding bagels.

Sal and Pal’s
Concept Brand Identity

Crowd of women and people in a stadium celebrating at a sports event with the text 'SPLASH WOMEN'S SPORTS' overlaid.

Splash Women’s Sports
in collaboration with DEJAMAKES Creative Studio

Want to work together? Start the conversation.

On the Menu

Here’s how we can support your brand.

  • Foundational systems that clarify who you are and where you’re going.

    + Strategy + Positioning
    + Naming
    + Voice and Tone
    + Visual Identity
    + Brand Guidelines

  • Graphic elements that add personality and depth to your brand.

    + Custom illustration
    + Pattern and icon design
    + Campaign visuals
    + Social and digital assets
    + Print-ready artwork

  • Physical touchpoints where your brand meets the real world.

    + Apparel graphics
    + Packaging and labels
    + Promotional items
    + Production-ready files
    + Vendor coordination support

  • Design support for campaigns, launches, and evolving brand needs.

    + Campaign design
    + Visual direction
    + Marketing/event assets
    + Presentation materials
    + Ongoing or project-based support

Our Process

Here’s what to expect when it comes to working with us.

Submit an inquiry and we’ll connect to explore your goals and ensure we’re aligned. After our call, you’ll receive a detailed quote outlining scope, deliverables, and investment. In a nutshell, once approved, we’ll begin with brand discovery and strategy, move into visual direction through mood boards, and finalize your identity through thoughtful concept development and design.

And then—launch!

Frequently Asked Questions

Because we know you’re curious.

  • Brand identity design is the visual foundation of your organization—the elements that shape how you’re recognized and remembered. This includes things like your logo, color palette, typography, and supporting visuals, all working together as a cohesive system.

    A strong brand identity brings clarity and consistency to how you show up across platforms and touchpoints. It helps your audience understand who you are, builds trust over time, and makes it easier for your brand to feel intentional and confident wherever it appears—from digital spaces to print, campaigns, and real-world applications.

  • Strategy & Foundation

    • Brand Audit

    • Brand Positioning Statement

    • Target Audience Mapping

    • Competitor Analysis

    • 60-Minute Collaborative Session

    • Mood Board + Presentation

    Visual Identity System

    • Comprehensive Logo Suite (3+ Variations)

    • Color Palette

    • Typography Hierarchy

    • Imagery Direction

    Implementation & Delivery

    • Brand Guidelines

    • Organized Asset Files

    • Up to 3 Revision Rounds

  • Brand identity projects are priced based on scope, complexity, and the needs of each brand.

    Rather than offering one-size-fits-all packages, we focus on building thoughtful, cohesive brand identities that are designed to last. During the inquiry process, we’ll talk through your goals and recommend an approach that makes sense for where you are and where you’re headed.

  • Brand identity projects can take 8–12 weeks from kickoff to final delivery. Timelines can vary depending on project scope, feedback cycles, and overall complexity.

    I work with clients who value taking the time needed to create a thoughtful and comprehensive brand. One-day turnarounds don’t exist here when it comes to branding.

    At the start of every project, we outline clear milestones and timelines so expectations are set and the process stays collaborative and on track.

  • Yes. If your brand has a strong foundation and clear positioning, a refresh may be all that’s needed. This can involve thoughtful adjustments to elements like color, typography, or supporting visuals to improve clarity and consistency.

    If things feel less defined, we can also help assess whether a refresh or a full rebrand makes the most sense as a long-term investment. Our goal is to recommend the approach that best supports where your brand is headed.

  • We don’t offer logo-only projects. A logo is just one part of a brand’s visual identity, and on its own, it rarely does the heavy lifting people expect it to.

    Instead, we focus on building cohesive brand identity systems that include a logo alongside typography, color, and supporting visuals. This approach ensures your brand works consistently across platforms and applications, rather than relying on a single mark to carry everything.

Ready to start a project?